Investing in Influencers for Long-Term Brand Authenticity

By Greg Rusert

When discussing influencer campaigns, brands are sometimes hesitant to commit to a long-term partnership. Whether a micro-influencer, someone with under 2,000 followers, or a mega-YouTube star, brands have the tendency to view an influencer’s audience as something to engage with once, but not again, often due to budgetary constraints or wanting to…